The Ultimate Challenge Lego Technic x MCLaren
Lando Norris
In a groundbreaking collaboration, McLaren Automotive and the LEGO Group created a life-size, drivable replica of the iconic McLaren P1™, made entirely from LEGO Technic elements. Crafted with an impressive 342,817 pieces, this unique vehicle was put to the test by McLaren Formula 1 driver Lando Norris as he completed a thrilling lap around the historic Silverstone Circuit.
PART 1
3 Million +
YOUTUBE COMBINED VIEWS
Performance
5 Million +
INSTAGRAM COMBINED VIEWS
800,000 +
SOCIAL MEDIA LIKES
The life-size LEGO Technic McLaren P1™ weighs approximately 1,220 kg and features fully functional steering, marking a first for LEGO big builds that allows a model to navigate corners on a racetrack. This extraordinary creation was the result of 8,344 hours of hard work by a dedicated team of 23 specialists from both the LEGO and McLaren teams.
PART 2
Client Lego x McLaren
Agency Formidable
HH Creative Direction, Storyboards, Film Direction
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